| Industry | Advertising agency |
|---|---|
| Founded | 1946 |
| Headquarters | Boston, Massachusetts (HQ) |
| Number of locations | 15 offices in 12 countries |
| Area served | Worldwide |
| Key people | Andrew Benett (Global Chief Executive Officer and Global Chief Strategy Officer of Havas Worldwide) Pete Favat (Chief Creative Officer, Arnold Boston) Pam Hamlin (President, Arnold Boston) Lynn Power (President, Arnold NYC) John Staffen (Chief Creative Officer, Arnold NYC) Lisa Unsworth (Chief Marketing Officer, Arnold Worldwide) Matt Howell (Global Chief Digital Officer) |
| Products | Advertising, marketing |
| Employees | 1,200[1] |
| Parent | Havas |
| Website | http://www.arnoldworldwide.com/ |
Arnold Worldwide is an advertising agency headquartered in Boston, Massachusetts. The agency has 15 offices in 12 countries, including Amsterdam, Boston, Lisbon, London, Madrid, Melbourne, Mexico City, Milan, New York, Prague, São Paulo,[2] Shanghai, Sydney, Toronto and Washington DC.[3] The agency is part of Havas, a global advertising holding company based in France.[4]
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Arnold Rosoff founded Arnold Worldwide, formerly Arnold & Co. and Arnold Communications, in 1946. Rosoff continued to serve as Chairman until his retirement in 1986. Upon retirement, Rosoff sold the agency to his employees. Ed Eskandarian acquired the agency in 1990. In 1995, Eskandarian, a former partial-owner of the Boston Red Sox,[5] sold Arnold to Snyder Communications. Havas acquired Snyder Communications in 2000.[6]
Advertising Age ranked Arnold as the 19th largest American agency in 2005 with revenues of $114m.[7] A year later, Advertising Age listed Arnold Worldwide as the 28th largest American agency with revenues of just under $90m.[8] According to Adweek, Arnold Worldwide's revenue in 2009 was estimated at $235m.[9]
After struggling to gain accounts earlier in the year, Arnold Worldwide won the Panasonic account at the end of 2009.[10] The agency hired Andrew Benett as CEO in February 2010[11] and had won eighteen new client accounts by the end of the year, earning them the “2010 Comeback Agency of the Year” title from Ad Age.[12] The Delaney Report, an industry newsletter, declared Arnold Worldwide "Best Ad Agency in the Nation" for the third quarter of 2010 as a result of their "strong new business track record."[13]
In 2010, Arnold opened an additional office in Amsterdam.[14] The agency also formed Arnold KLP, which was the result of a merger between Arnold London and Euro RSCG KLP.[15]
Eskandarian retired at the end of 2010.[16]
Aetna,[17] A.T. Cross,[18] Amtrak, Boiron,[19] Brown-Forman (Jack Daniel's Tennessee Whiskey and Southern Comfort), Boston Bruins,[20] Carnival Cruise Lines, Certified Financial Planner Board of Standards, Inc.,[21] CVS/pharmacy,[22] Dell,[23] Fidelity Investments, The Hershey Company, Huntington Bank,[24] Inter Rhône, Lee Jeans, McDonald’s, Mike’s Hard Lemonade,[25] National Journal,[26] New Balance,[27] Ocean Spray, Panasonic, Progressive, Sanofi-aventis, Stein Mart, Stonyfield Farm, Titleist, Tribe Mediterranean Foods, Inc.,[28] truth, Tyson, Unilever, Vertex, Volvo[29]
Arnold Worldwide, along with Crispin Porter + Bogusky created work for truth, the largest and most successful youth smoking prevention campaign in the country.[30] In 2009, a reader poll conducted by Adweek named truth the campaign of the decade.[31] Arnold’s work for truth has picked up two Emmy Awards.[32][33]
Arnold Worldwide is the agency behind Progressive’s “Superstore” campaign featuring Flo. Flo has appeared in more than 50 TV spots since the campaign’s 2008 launch,[34] Entertainment Weekly's readers named Flo "Advertising's Greatest Icon" on February 6, 2011.[35]
Arnold Worldwide created the “Drivers wanted” campaign for Volkswagen of America with the slogan “On the road of life there are passengers and there are drivers. Drivers wanted.” The slogan is the most recognized in the American automotive industry. The campaign launched in 1995 and was the driving force behind Volkswagen’s ad campaigns for more than a decade.[36][37]